Di María vuelve a protagonizar una campaña de Juego Responsable durante la Copa Mundial de la FIFA 2026

Ángel Di María, the Argentine footballer and 2022 FIFA World Cup champion, has returned as the public face of a responsible gambling awareness campaign, this time timed to coincide with the 2026 FIFA World Cup. The campaign is being run by City Center Rosario, a gaming venue operator, and leverages Di María's prominence and credibility within Argentina to promote safer gambling practices during a period of heightened betting activity.

The use of high-profile athletes in responsible gambling messaging has become a standard practice across Latin American markets, where football culture and betting enthusiasm intersect powerfully. By associating a beloved national hero with harm-reduction messaging, operators and regulators seek to normalize conversations about gambling risks and encourage players to engage responsibly. Di María's previous involvement in similar campaigns suggests both his willingness to participate in such initiatives and the effectiveness of his public persona in reaching target audiences.

The timing around a major international sporting event is deliberate. World Cups generate enormous spikes in betting volume, particularly in football-obsessed nations like Argentina, and with that spike comes elevated risk of problem gambling. Responsible gambling campaigns during these periods aim to counterbalance promotional messaging and remind players of the importance of setting limits and recognizing warning signs.

For City Center Rosario and similar operators, responsible gambling campaigns serve multiple functions: they demonstrate commitment to player protection (often a regulatory requirement), build brand reputation, and help insulate operators from criticism during high-volume betting periods. For regulators and harm-reduction advocates, celebrity-backed campaigns extend their reach and lend credibility to messages that might otherwise be dismissed as paternalistic. The campaign also reflects Argentina's evolving regulatory environment, where responsible gambling messaging has become increasingly prominent as the market matures and regulatory scrutiny intensifies.