Decimal Data brings in Andrew Ashenden as CEO to power next stage of growth

Decimal Data has appointed Andrew Ashenden to the role of Chief Executive Officer as the cricket data and content specialist enters a new phase of expansion. The appointment arrives at a significant juncture for the company, which has demonstrated consistent financial performance and market traction over an extended period.

The timing of Ashenden's arrival reflects Decimal Data's assessment that the sports betting and media sectors are increasingly hungry for sophisticated, real-time cricket intelligence. Operators, broadcasters, and prediction platforms are seeking data providers who can deliver not only raw statistics but also contextual insights, odds calculations, and fan-engagement content that drive both commercial and user experience outcomes. Decimal Data's track record of consecutive growth years suggests it has already established credibility in this space, positioning it well to capitalize on accelerating demand.

The appointment underscores a broader industry trend: as iGaming and sports betting markets mature, the quality and speed of data infrastructure become competitive differentiators. Operators can no longer rely on generic sports feeds; they need specialized providers capable of delivering cricket-specific intelligence at scale and with minimal latency. This is particularly relevant in markets where cricket commands significant betting volumes and fan engagement.

For Decimal Data, Ashenden's leadership will likely focus on scaling operations, expanding partnerships with major sportsbooks and media platforms, and potentially broadening the product suite beyond cricket or into adjacent sports verticals. For the broader industry, the appointment signals continued consolidation and specialization within the data and content layer of iGaming infrastructure—a trend that benefits operators seeking to differentiate through superior information and user experience.

The appointment also reflects investor confidence in Decimal Data's business model and market opportunity, suggesting that specialized sports data providers remain attractive acquisition and growth targets for larger technology and media conglomerates seeking exposure to the high-growth iGaming sector.