DAZN y Tabcorp lanzan WorldPlay, la nueva plataforma gratuita de predicciones deportivas

DAZN, the leading sports entertainment platform, and Tabcorp have jointly launched WorldPlay, a new global sports prediction platform designed to engage sports fans through free-to-play prediction contests. The platform is accessible both through DAZN Bet and the dedicated worldplay.com domain, creating multiple entry points for users across DAZN's existing audience and broader web traffic.

WorldPlay represents a strategic expansion into the prediction gaming vertical, a segment that has grown substantially as operators seek to diversify revenue streams beyond traditional wagering. The free-to-play model serves as a customer acquisition funnel, allowing operators to build engaged communities and gather behavioral data before converting users to paid betting products. This approach mirrors successful strategies employed by established operators who use prediction contests and fantasy sports as engagement tools.

The partnership between DAZN and Tabcorp leverages complementary strengths: DAZN's global sports content distribution and audience reach, combined with Tabcorp's expertise in gaming operations and regulatory compliance across multiple jurisdictions. The dual-channel distribution strategy—through DAZN Bet's existing infrastructure and a standalone web platform—maximizes accessibility and reduces dependency on any single distribution channel.

For the broader iGaming industry, WorldPlay signals continued convergence between sports media and betting platforms. As traditional broadcasters integrate prediction and wagering features into their ecosystems, competitive pressure intensifies for standalone betting operators to differentiate through content partnerships or proprietary prediction products. Regulators will likely monitor how free-to-play prediction mechanics interact with responsible gambling frameworks, particularly regarding player progression from free contests to real-money betting. The initiative underscores the industry's ongoing evolution toward integrated sports entertainment and gaming experiences.