Sports BettingiGaming Today · 5h ago
From pens and posters to digital displays
By Ole Petter•June 22, 2026
The brief
From rolling posters in 2001 to managing content across entire shop networks today, Pete Lowndes-Burt, founder of Sports Alive, reflects on 25 years of change in betting shop marketing—and the challenges facing independent operators in an increasingly competitive market. In 2001, I was rolling posters. Courier collect…
Original report
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