Channelisation in Sweden slips to 84% in 2025, according to Spelinspektionen

The Swedish Gambling Authority, Spelinspektionen, has reported a decrease in the channelisation rate for the Swedish gambling market. In 2025, the proportion of gambling expenditure occurring through licensed operators declined to 84%.

This figure represents a notable shift from previous periods and indicates a growing preference for unlicensed channels among Swedish consumers. The decline suggests potential challenges for the regulated market in retaining player engagement.

Further analysis revealed that when the data derived from player surveys was excluded, the channelisation rate dropped even more significantly to 78%. This nuanced finding points to the complexities in accurately measuring market share and highlights ongoing concerns about the effectiveness of regulatory measures in keeping players within the licensed framework.