Business & M&AInsider Sport · 17h ago
Why Man City Esports isn’t just a badging exercise
By Kieran O'Connor•June 16, 2026
The brief
Michael Russell reveals how Man City’s Rocket League rise and RLCS showing come from a decade of selective, sustainable esports investment Football clubs have developed a reputation for putting their names on almost anything if it promises revenue or new fans. Modern supporters see it in partnerships that feel disconn…
Original report
Insider Sport
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