Sports BettingInsider Sport · 2h ago
Bundesliga chases World Cup fans with US TV deals
By Kieran O'Connor•July 17, 2026
The brief
The Bundesliga is the latest European league looking to convert a growing US football audience. The Bundesliga has played its cards in the fight to capture a US audience that has caught World Cup fever, having secured new broadcast partnerships with both USA Sports and Telemundo. From the 2026/27 season, USA Sports wi…
Original report
Insider Sport
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