Business & M&AInsider Sport · 2h ago
Bubbles on the Tyne: Newcastle pops the cork with Taittinger
By Louis Thompsett•October 28, 2026
The brief
A club raised on brown ale and majority-owned by a dry kingdom’s wealth fund has signed a champagne house. A £10m hospitality refit explains why. Newcastle United has signed Taittinger as its ‘Official Champagne Partner’ on an undisclosed multi-year deal, bringing Reims fizz to a ground that once stood beside the brew…
Original report
Insider Sport
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