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Business & M&AGamblingNews · 3h ago

Birmingham City Welcomes Entain’s Coral as Front-of-Shirt Sponsor in 2026/27

By Stoyan TodorovJuly 28, 2026

The brief

Front-of-shirt sponsorship deals between gambling companies and sports clubs continue in the United Kingdom, with Coral, a licensed local operator, teaming up with Championship club Birmingham City for the 2026-27 season. This comes in the fraught context of more industry giants calling for an end of a loophole that a…

Original report

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