Beyond the hype: What operators still get wrong about prediction markets

By NEXT.io•July 23, 2026

The brief

Yurii Berest, CEO at DATA.BET talks about the company’s move into prediction markets, why they chose a sportsbook-style model over an exchange, what surprised them during development, and where the sector might be headed next. NEXT: Are prediction markets becoming their own, standalone product category, or is the indu…

Original report

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