Beyond the booths: Inside SiGMA World’s 120,000 sqm expo

By the time the first delegate scans their badge at Fiera Roma, the expo floor will already have gone through ten days of stand building and setup. Over 7,000 stand builders and event professionals will go into the venue to put up more than 1,000 stands in nine halls. When SiGMA World opens on 02 … The post Beyond the…