Sports BettingSBC News · Aug 28
Beyond the big match: how 24/7 content is reshaping sports betting
By Craig Davies•August 28, 2026
The brief
Always-on betting has evolved from a nice-to-have into a core part of the modern sportsbook proposition. James McKiernan, Commercial Director at Genius Sports, Paul Witten, Managing Director (EMEA) at SIS, and Christian Erlandsson, Director of Sports at Coolbet, examine how operators are balancing scale, integrity and…
Original report
SBC News
Summary is editorial. Full reporting, images and rights belong to the source.
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