PeopleGamblingNews · 2h ago
Betsson Group Renames betFIRST to Betsson in Belgium
By Mike Johnson•October 6, 2026
The brief
Betsson Group has decided to transition its flagship brand, betFIRST, in Belgium to a more uniform brand identity under Betsson. The rebranding is part of a consolidation strategy that has been ongoing globally and is in effect from Monday, October 5. betFIRST joined the Betsson Group portfolio back in 2023, when the …
Original report
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