BETER: Is fast-paced betting changing the economics of the sportsbook?

By James Ross•October 29, 2026

The brief

Few suppliers are eager to acknowledge that their products may compete with established betting categories. For Gal Ehrlich, CEO of BETER, however, recognising that new betting content can attract activity away from traditional sports is an important part of understanding its commercial appeal. As sportsbooks increasi…

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