Alea bags exclusive sportsbook deal with FIRST.bet

By Viktor Kayed•September 7, 2026

The brief

FIRST.bet has become the exclusive sportsbook technology partner of game aggregator Alea to grow the latter’s product offering. The deal will see FIRST’stier-one sportsbook tech focusing on localisation, trading and player engagement being delivered to Alea’s partnership network. Alea has opted for the streamlined cho…

Original report

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