AI live dealer firm Avanti pens multi-market partnership with Entain

Avanti Studios, a virtual live casino technology company, has entered into a multi-market partnership with Entain, one of the world's largest gaming operators. The agreement will see Avanti supply AI-powered live dealer content across multiple jurisdictions where Entain operates, expanding Avanti's market reach while providing Entain with innovative gaming content powered by artificial intelligence technology.

The partnership underscores the growing importance of AI-driven live dealer experiences in the competitive online gaming landscape. Traditional live dealer games rely on human dealers and physical studios, creating significant operational costs and geographic limitations. AI-powered alternatives promise scalability, 24/7 availability, and reduced overhead while maintaining the interactive appeal of live gaming. For operators like Entain managing multiple brands across numerous markets, AI solutions offer flexibility in content delivery and localization without proportional increases in infrastructure investment.

Avanti's multi-market deal with Entain represents validation of its technology platform and a significant commercial milestone for the startup. Entain's portfolio includes major brands such as BET365, Coral, Ladbrokes, and PartyCasino, giving Avanti access to millions of players across regulated markets. The scope of the partnership—described as multi-market—suggests deployment across multiple jurisdictions, potentially including Europe, Latin America, and other regions where Entain holds licenses.

For the broader industry, this partnership signals accelerating adoption of AI in live gaming. Competitors and other operators will likely evaluate similar technologies to remain competitive. However, regulatory questions remain regarding AI-generated content, player protection, and fairness standards. Jurisdictions will need to clarify whether AI dealers meet the same compliance requirements as human-operated studios. The success of Avanti's partnership with Entain will likely influence how quickly other operators adopt similar technologies and how regulators respond to AI-powered gaming content.