Andrés Blanco, Gamanza Engage: La gamificación se ha convertido en una estrategia clave de retención en América Latina

Andrés Blanco, general director of Gamanza Engage, shared insights on gamification's growing importance in Latin American iGaming during discussions at SBC Summit Americas 2026. His remarks underscore how operators in the region are increasingly leveraging game mechanics and engagement features to enhance player retention and lifetime value.

Gameification has become a central strategy for operators seeking to differentiate their offerings in competitive Latin American markets. By incorporating reward systems, progression mechanics, and interactive elements, operators can create more engaging experiences that encourage repeat play and longer session durations. This approach addresses a key challenge in the region: maintaining player engagement amid intense competition and market fragmentation.

The emphasis on gamification reflects broader industry recognition that retention depends on more than product breadth—it requires sophisticated engagement design. For Latin American operators, where market growth remains robust but competition is intensifying, gamification represents a cost-effective way to maximize customer lifetime value. Blanco's commentary suggests the trend will continue shaping operator strategy across the region.