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Sports BettingInsider Sport · 6d ago

Do you remember the first time?

By Callum WilliamsJune 11, 2026

The brief

Callum Williams speaks to DraftKings’ CMO Steph Sherman and others on how to recruit and retain the World Cup’s many first time bettors The 2026 FIFA World Cup is the most competitive in its history, but it will also likely be the largest betting event of all time. As the competition grows from 64 to […]

Original report

Insider Sport

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