7Games, Betão & R7 Launch FIRST.bet Sportsbook in Brazil

7Games has selected FIRST.bet to power a new sportsbook offering in partnership with Betão and R7, two prominent casino operators in Brazil. The collaboration brings Tier-1 sportsbook infrastructure to one of Latin America's largest gaming markets, positioning the partners to compete in Brazil's regulated sports betting landscape.

Brazil represents a high-growth opportunity for sportsbook operators, driven by a large population, strong sports culture, and evolving regulatory frameworks that have opened the market to licensed operators. By integrating FIRST.bet's technology stack, the partnership gains access to established sports betting infrastructure, odds management, and player management systems designed for scale.

The move reflects a consolidation trend in which established casino operators expand into adjacent verticals like sports betting. For 7Games, the arrangement demonstrates its ability to serve as a technology provider to major regional players, while for Betão and R7, it signals commitment to diversifying revenue streams beyond traditional casino offerings in a maturing Brazilian market.