888AFRICA boosts marketing capabilities as regional competition grows

By Ted Orme-Claye•August 24, 2026

The brief

African betting markets continue to attract attention from major international gaming companies, prompting 888AFRICA to up its game. The joint venture between evoke and prominent iGaming businessman Christopher Coyne has partnered with Axom Gaming, a predictive intelligence firm specialising in CRM platforms. Axom has…

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