FIRST.bet powers sportsbook launch for 7Games in Brazil

FIRST.bet has integrated its sportsbook technology across three Brazilian brands—7Games, Betão and R7—all operated by OIG Gaming Brazil. The deployment marks an expansion of the operator's presence in Brazil's regulated gaming market, which has emerged as one of the sector's most dynamic jurisdictions in recent years.

The partnership underscores the competitive nature of Brazil's sportsbook landscape, where operators are racing to differentiate their offerings through technology partnerships. By leveraging FIRST.bet's platform, the three brands can deliver a unified sportsbook experience while maintaining their distinct market positioning.

Brazil's regulated gaming market has attracted significant investment from international suppliers and operators seeking exposure to Latin America's largest economy. The country's licensing framework has created opportunities for both established players and emerging platforms to establish footholds, making technology partnerships like this one increasingly common as operators seek to accelerate their market entry and scale operations efficiently.