BETBY’s LatAm regional director, Juan Pablo Barahona, named official ambassador for SiGMA North America 2026

BETBY has announced that Juan Pablo Barahona, its LatAm Regional Director, has been named an official ambassador for SiGMA North America 2026, the inaugural Mexico City edition of the conference. The appointment precedes the company's planned showcase of its full product ecosystem at the event.

BETBY's ambassador designation reflects the sportsbook supplier's strategic commitment to the North American market and its positioning within the Latin American gaming landscape. SiGMA's expansion to Mexico City signals the conference's recognition of the region's growing importance to international operators and suppliers. The inaugural edition typically attracts significant industry attention and partnership activity.

For BETBY, the ambassador role and product showcase represent key business development opportunities to strengthen regional profile and secure operator partnerships. Such ambassador appointments typically involve speaking engagements, networking facilitation, and brand visibility activities. The appointment underscores BETBY's confidence in the North American market opportunity and its intention to establish deeper regional presence through strategic event participation.