Sports BettingSBC News · 8h ago
2026 World Cup showed a fandom trend bookmakers should keep an eye on
By Ted Orme-Claye•August 14, 2026
The brief
A World Cup year is always a big one for bookmakers, for obvious reasons. The 2026 World Cup was no exception, as various PLCs have revealed in Q2 financials, but it’s also one that brings with it a big lesson, in my view. This lesson from the World Cup is about the changing nature of […]
Original report
SBC News
Summary is editorial. Full reporting, images and rights belong to the source.
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