Business & M&AiGaming Business · 22h ago
1xBet: ‘We need to evolve with the industry’
By Mackenzie Krueger•July 9, 2026
The brief
The iGB team interviewed 1xBet at iGB L!VE 2026 to ask why it is repositioning – or in its own words, evolving – its brand to focus on sustainable regulated market revenue. We ask what 1xBet is doing to improve long-term relationships with players, what 1xBet’s player protection reports and new ‘1xCare’ initiative are…
Original report
iGaming Business
Summary is editorial. Full reporting, images and rights belong to the source.
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