Business & M&AAffPapa · 2h ago
1xBet’s approach to sports partnerships brings fans closer
By Alla Basentsyan•July 1, 2026
The brief
The way people follow sports has changed. Watching a match is only one part of being a fan today. Supporters keep up with teams on social media, watch exclusive videos, follow transfer news, and stay connected with their favorite clubs every day. As fan habits continue to change, sports organizations and brands are fi…
Original report
AffPapa
Summary is editorial. Full reporting, images and rights belong to the source.
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