RegulationiGaming Business · May 22

How technology will shape LatAm’s World Cup betting boom

By Richard Mulligan•May 22, 2026

The brief

The 2026 World Cup will be the first in which Brazilian punters can legally bet on their national team, creating a huge opportunity for operators in Latin America’s newly regulated giant. Mateo Lenoble, Kambi’s head of sales in LatAm, explains why Kambi’s move to 100% AI-powered trading could prove a game-changer for …

Original report

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