SBC Summit Tbilisi 2026 to explore sports rights, sponsorship and media

SBC Summit Tbilisi 2026, held in partnership with SMH Global at the Sheraton Grand Tbilisi Metechi Palace on July 15-16, will focus on sports rights, sponsorship, and media strategies for betting operators. The event addresses a critical industry challenge: demonstrating return on investment as sports sponsorship costs continue to escalate.

Betting operators have substantially increased sports sponsorship investments to build brand visibility and customer acquisition. However, rising costs and competitive saturation have intensified pressure to prove measurable value and optimize spending efficiency. The summit's focus on this topic reflects industry-wide interest in sponsorship ROI methodologies and strategic partnership frameworks.

Tbilisi's emergence as a conference destination reflects the iGaming industry's geographic diversification and the Caucasus region's growing market significance. The event will combine networking, exhibition, and conference programming to facilitate knowledge-sharing around sports marketing strategy. For operators and media partners, the summit provides a venue to discuss emerging sponsorship models, measurement frameworks, and partnership opportunities in an increasingly competitive landscape.